This social media workshop uses real-life examples, data-backed concepts, and thought-provoking exercises. Kristen Booth will lead participants in this workshop to discover the power they have at their fingertips already and will have them walking away with a game-plan to directly impact their bottom line. Kristen covers important topics including: The current state of your customer’s behavior and engagement, personalizing the customer’s experience, developing engaging posts, optimizing for mobile . . . and much more! Kristin Booth leads Main Street Hub’s local business outreach from Austin, TX. As Regional Development Representative she hosts educational workshops, both live and online, to help small businesses get more word-of-mouth and referrals on sites like Facebook, Twitter, Yelp, & Foursquare.